October 29, 2023

Shakuro and Zuus

Shakuro recently teamed up with us to design our new brand identity and we are so happy with the outcome, we wanted to write about it.

We were thrilled to see our new branding design and enjoyed our experience so much that we wanted to talk about the process.

Summary:

  • Shakuro teams up with Zuus to design our new branding
  • The process involved in working together
  • What we enjoyed about it

The beginning

Recently, Zuus underwent a rebranding process and we couldn't be happier with the results. We partnered with Shakuro to refresh our image and better align with our company values and mission.

Research

From the beginning, the team at Shakuro were professional, responsive, and truly invested in understanding our business and goals. They conducted thorough market research and worked closely with us to define our target audience and develop branding that resonated with them. 

Research Phase

Strategy

Once the research phase had been completed we moved onto strategy. Based on the research, Shakuro developed a brand strategy that outlined Zuus’ purpose, values, and personality. Once the strategy was developed, it served as a roadmap for the rebranding process, guiding the development of the visual elements. It also served as a foundation for ongoing brand management and ongoing efforts to evolve Zuus over time.

Design

Next, we engaged in the most fun part of the process, the design. Shakuro worked on creating visual elements of the brand such as a new logo, colour palette, typography and other design elements. They also designed a brand style guide to ensure consistency in the brand's visual representation.

The result

One of the things that impressed us the most was their attention to detail. They presented us with multiple design options and were open to feedback and revisions until we were completely satisfied with the final product. The end result is a cohesive and modern brand that accurately reflects who we are as a company.

The VIP treatment

Working with Shakuro made us feel like VIPs throughout the entire rebranding process. From the very beginning, the team at Shakuro made it clear that Zuus' success was their top priority. They were always available to answer any questions we had and provided regular updates on the progress of the project.

The level of personal attention and care we received from the team was truly exceptional. They took the time to understand our business, goals and vision for the rebranding. They also listened attentively to our feedback and made sure to incorporate our ideas and preferences into the final design. Throughout the process, we always felt like our input was valued and that Shakuro's team was genuinely invested in creating a brand we would be proud of.

The team also went above and beyond to accommodate our schedule and worked with our availability. In addition, Shakuro provided excellent communication and made sure to keep us informed on the progress of the project and provided detailed reports and presentations on the research and strategy behind the rebrand.

An experience we will remember

The rebranding process was seamless and stress-free thanks to the expertise and dedication of the Shakuro team. Overall, it was a great experience working with Shakuro and we highly recommend them to any business looking to refresh their image and stand out in their industry.

How it looks on products

ZUUS HAT
Zuus Shirt
Zuus Stickers
Zuus Phone and Silicone Bracelet

More information on Shakuro

You can visit their website: Shakuro.com

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